World Wide Fund for Nature

WWF – World Wide Fund for Nature (formerly the “World Wildlife Fund”, which is still used by WWF -US and WWF -Canada) is a global environment conservation, research, environmental advocacy and restoration organization. WWF is dedicated to stopping the degradation of the planet’s natural environment, and building a future in which humans live in harmony with nature, by:

conserving the world’s biological diversity ensuring that the use of renewable natural resources is sustainable promoting the reduction of pollution and wasteful consumption. Currently WWF works on the conservation of three biomes: Forests, Freshwater Ecosystems, and Oceans and Coasts. These conservation works contain the bulk of the world’s biodiversity, and provide the environmental goods and services upon which all life ultimately depends.

WWF promotes a factual, science-based approach to conservation, which focuses on six priority issues of global concern: forests, oceans and coasts, fresh water, endangered species, and the insidious threats of toxic chemicals and climate change. For each of these issues, WWF has developed measurable targets, and runs more than 1,200 field projects around the world in any given year.