Vitamin Water

glacéau is the brand name of a line of products sold by Energy Brands, Inc., a beverage company based in the Whitestone section of New York City. According to its website, the company was founded in 1996 by J. Darius Bikoff after a water scare in New York City gave him the idea to market alternatives to ordinary bottled water. The success of the glacéau brand launched a new marketing category in the beverage industry: enhanced water. Glacéau’s slogan is “hydrate responsibly”. Energy Brands produces four main product lines under the glacéau brand: vitaminwater, smartwater, vitaminenergy, and fruitwater. Each are designed to appeal to a health-conscious clientele. glacéau products are distributed in most of the United States. The company also used to sell ready-to-drink coffee beverages under the America’s Best Brew brand.

In 2004 , noted rap artist 50 Cent obtained a stake in Energy Brands[citation needed], stating that he wanted to make his mark in healthful beverages, as opposed to other rappers who more tightly associate with alcoholic beverages (such as Hpnotiq or the Roc-a-fella Records distributed Armadale vodka). The company subsequently introduced a “Formula 50” flavor of vitaminwater, which was developed by the artist and refers to him on its label. [1] Athletes such as Tracy McGrady, Brian Urlacher and David Ortiz have filmed commercials for vitaminwater. Other noted celebrities, such as Kelly Clarkson and Kasey Kahne, have been sponsored by vitaminwater as well.