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From Anne-Sophie:
Vida has managed to get things very right by giving equal importance to their products and price, “customer service” and branding / brand experience.
1. They’ve concentrated on quality over quantity. They have a limited range of products available, at reasonable price and great quality. Nobody does coffee, muffin or buns like Vida. And they have the free choccies ;)
2. The customer service is absolutely impeccable. They remember your order, sometimes your name. They greet you with so much warmth and energy and they’re entertaining,,
3. It seems for Vida that the branding and user experience is as important as their products and customer service (yay someone who finally gets it!).. simple, efficient, lifestyle. Great brand, very recognisable and slick. They’ve also created a cool little lifestyle magazine with great interesting useful content and awesome visuals, all of this whilst representing South Africa. So what they get they give back. I like that a lot.
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