The Latest Thrill: Vertical Niche Search Engines Are Here

Now I don’t know about you, but I always wanted my own search engine. Since there are already a few good and memorable ones around any new one has to be really different of course to get any attention. Besides it’s never a good idea to compete with the ‘big boys’ in their own territory, or like one of my friends used to say “Don’t try to be a small fish in a big pond when you can be the biggest fish in a smaller pond” Exactly, it’s much easier to be a specialist in a tight niche market, or simply ‘The King in your own tiny pond’. That’s the original background of vertical search engines, they cater only to specific interest groups, like for example a ‘cars’ search engine, a ‘games’ or ‘jokes’ search engine, or like in my current case a ‘lifestyle search engine’. What does a lifestyle search engine find for you? Well, this question reminds me of a movie I saw last week where the answer was ” what would you like it to find for you?”. What is basically the correct answer, but because people are running out of ideas at times I wanted to make it easier for them, as you can see at the …..