Tecate

Launched in 1954 with great success, this medium lager has made as much of an impact with its innovative packaging as it has with its balanced taste. Tecate broke ground as the first canned beer in Mexico. Since then, a string of similar packaging revolutions—from a non-removable tab to a 12-pack to thematic allegories on its containers—has extended the brand’s influence throughout Mexico and beyond. Quality is always a top priority, as gold medals from competitions in Geneva, Paris, and Madrid attest.