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Rhino Records is too cool for school.
Rhino began with Richard Foos indulging in his love of roots music (especially the blues) by digging through record bins at swap meets and record sales. Seeing that a $3 pile of albums could be sold for many times that led Foos to buy up old records. He initially sold them out of the trunk of his car, then the back of a small electronics shop, and eventually opened the first Rhino Records retail outlet in 1973.






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