M.A.C. Cosmetics (The Best Makeup)

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Make-up Art Cosmetics, better known to most as M•A•C, is a brand of cosmetics sold internationally, that originally became famous through word-of-mouth endorsements by professional makeup artists, models and celebrities.1

The company has become synonymous with glamour due to its ever-growing presence in the fashion industry, continued use of celebrity endorsements and commitment to cruelty-free products and universal diversity.

In 1985, MAC was established in Toronto, Canada by founders Frank Toskan and Frank Angelo. Toskan was a make-up artist and photographer, while Angelo was an owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography. The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or didn't hold up, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for All ages, all races, all sexes. This later became the company motto.

The Estee Lauder Companies, who acquired controlling interest in M·A·C in 1994, finished their acquisition of the company in 1998 7. One year prior to the acquisition, original founder Frank Angelo passed away in 1997 due to complications during surgery. Shortly following the buy-out, Frank Toskan left the company to found another AIDS Charity,3 with brother-in-law and original M•A•C Chemist.4 The M•A•C AIDS Fund has been continued by the new owners. Money for the fund is raised by the sale of Viva Glam products (currently available in six lipstick colors and two glosses). 100% of the sale price of Viva Glam products is donated to help men, women and children living with HIV and AIDS. Since its inception in 1994 to the present date, the fund has raised over $95 million US Dollars 5