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Lonsdale is a clothing company founded in London, England in 1960, producing boxing equipment before branching out into sports and fashion clothing.
Every boxer who became a champion and defended his title successfully three times received the Lonsdale belt. Bernard Hart, an ex-boxer, visited the Lord in the 1960s and asked for permission to use his name for a clothing brand targeted towards boxers. Lonsdale articles have been worn by many famous boxers, including Muhammad Ali, Mike Tyson, Henry Cooper and Lennox Lewis.
Source: Wikipedia
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