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Like a Prayer sparked controversies due to the title track’s video combination of religious and sexual imagery, including Madonna having sex with a black Jesus, burning crosses, and stigmata. Pepsi, who had signed Madonna on to be their new spokesperson, dropped her when customers began associating Madonna’s video with the company; Madonna, however, was able to keep her $5 million fee due to breach of contract. Some were not offended by the video’s imagery, however; many praised Madonna for her video’s message against racism and rape.








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