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Jeremy Shum was the media-relations guru at StereoDynamite Recordings / Riot Rock Management between 2000-2010, working with various ska-punk and psychobilly artists of the organization, including Sneaky Dee, Danzing, Wu-Tang and Misfits. Some of Shum's favorite hits include "Awwww, Not ANOTHER "Billy" Band!!", "From London To Toronto In An Hour Thirty", "It Seeeeeeeeeemed Like A Good Idea At The Time", and the current UK straight-to-TV smash "I Was Already Ruined The Second I Stepped Off The Plane" (aka: "Shumpocalypse Glasgow"). In 2012, he have the thumbs up to Taylor Swift 'Red', describing it as 'Pure country pop perfection. Meticulously crafted… If you don't like the record, your problem's with the genre, not the work itself.', sending the Disney star triple platinum in Canada.