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Improv Everywhere (often IE) is an unorthodox comedy group based in New York City, formed in 2001 by Charlie Todd. Its slogan is "We Cause Scenes."
The group carries out non-threatening pranks, which they call "missions," in public places. The stated goal of these missions is to cause scenes of "chaos and joy." Some of the group's events are similar to flash mobs, but the group's website insists that they have nothing to do with flash mobbing and that IE was created years before flash mobbing gained popularity. 1
Improv Everywhere has been profiled by many national and international media outlets including The New York Times, The Today Show, and ABC's Nightline. 2 3 Todd was interviewed on an episode of This American Life in 2005 and BBC's Click. While touching briefly on two missions ("No Pants" and "The Moebius"), the show focused on "Best Gig Ever" and "Ted's Birthday", and how they created unintended reactions. Improv Everywhere was also featured in the pilot episode for This American Life's television show on Showtime.
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The one in the picture is of a day where they had a group of people ride the subway pantless :D
My favorites:
Look Up!
the Freeze one in the subway station in NYC
and the slow mo/freeze in Home Depot
Love it! i really wanna do one, i heard they've done work in Boston too...