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Giordano (Chinese: 佐丹奴; SEHK: 0709) is a Hong Kong retailer of affordable casual wear for men, women and children. Founded in 1981 by Jimmy Lai (who no longer owns the company), it has 8,000 employees in 1500 stores operating in 31 countries worldwide.
Giordano specializes in merchandising economic quality clothes ranging from T-Shirts, Long Sleeve Shirts and denim jeans. Giordano is well known for being the pioneer in customer service in Asia apparel retailing.
Giordano Ladies, a sub-brand established in 1996, has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap.