Douwe Egberts

Douwe Egberts (often abbreviated as DE) is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffeebranderijen-Theehandel Naamloze Vennootschap, which translates as “Douwe Egberts Royal Tobacco Factory – Coffee Roasters – Tea Traders, Plc.”. They use fold-out business cards. Douwe Egberts is now a daughter company of the Sara Lee Corporation.

Many people in the Netherlands collect DE coupons printed on packs of coffee, packets of tea and on the labels of pots of instant coffee. These coupons, each worth a few eurocents, may be traded for gifts at special DE giftshops; often money needs to be paid in addition to the coupons.