CANSEI DE SER SEXY - Music Is My Hot, Hot Sex
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CSS caught an unlikely break when their song "Music is My Hot, Hot Sex" was used in a worldwide television commercial by Apple Inc. for the iPod Touch. An 18-year-old British student, Nick Haley, used the song in a homemade 30-second commercial for the iPod Touch that he created and then posted on the video sharing site YouTube on September 11, 2007. Creative executives from Apple's advertising agency, TBWA\Chiat\Day, saw Haley's creation, contacted him, and enlisted him to remake it as a broadcast version. The spot began airing in the U.S. on October 28, 2007, and later in Japan and Europe. Due to the song's exposure in the US, it hit #63 on the Billboard Hot 100, becoming the highest charting single by a Brazillian band in the history of the chart.
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