Ben Sherman

English brand – t-shirts, jackets.

from wikipedia.org Ben Sherman is a notable British designer clothing company. Their clothing designs often feature the roundel and colours of the British Royal Air Force, often called the Mod target (see 1960s). Ben Sherman shirts are often identified with unusual and complex designs and the so called Carnaby Fit style of fitted shirts, and became famous by being sported by a host of musicians and singers. The founder was born Arthur Bernard Sugarman (1946 – 1987), and his company Ben Sherman was founded in 1963. It was the first company to produce the famous “Oxford style” button-down shirt, which came to be a fashion staple for Mods and especially Skinheads. The brand is currently the 4th-largest men’s casual wear brand in the UK. The company currently boasts three new ranges of clothing: Women, Men and Kids. For those poor souls born to the name of Ben Sherman and continuously reminded by clothing store assistants of this fact, a movement of wearing any old shirt with a homemade ‘Arthur Sugarman’ label began in the early 2000s.