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John Ferolito and Don Vultaggio are two guys who...
had an idea for a new beverage, named it AriZona, and created one of the hottest brands on the market today. It caused people raised on 12 oz. cans to suddenly reach for AriZona in large 24 oz. cans. Who brought color, excitement, and diversity to the red, white and blue beverage industry. Who created not only a great line-up of AriZona ready-to-drink teas and juices, but were the first to offer good-for-you Tea with Ginseng, Green Tea, and Herbal Teas.
These are the guys who changed business as usual in the beverage industry. Guys like you....two guys who refused to believe it couldn't be done. Laughed at by the giants in the industry. Underdogs in everyone's eyes but theirs.
had an idea for a new beverage, named it AriZona, and created one of the hottest brands on the market today. It caused people raised on 12 oz. cans to suddenly reach for AriZona in large 24 oz. cans. Who brought color, excitement, and diversity to the red, white and blue beverage industry. Who created not only a great line-up of AriZona ready-to-drink teas and juices, but were the first to offer good-for-you Tea with Ginseng, Green Tea, and Herbal Teas.
These are the guys who changed business as usual in the beverage industry. Guys like you....two guys who refused to believe it couldn't be done. Laughed at by the giants in the industry. Underdogs in everyone's eyes but theirs.






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