Community Demographics
Monthly traffic (September, 2007)
2.3 million page views
795,000 absolute unique visitors
2.96 average page views
Income | |
| Household Income Mean | $44,316 |
Online Activity | |
| 5+ years online | 59% |
| Online every day | 83% |
| Broadband connection | 57% |
Online Shopping Habits | |
| Shopped online within last 6 months | 67% |
| Online purchase within last 6 months | 62% |
Will purchase in the next 6 months | |
| Car | 17% |
| Computer | 26% |
| Cell phone | 38% |
| Designer Jeans | 27% |
| Designer Handbag | 12% |
| Shoes | 50% |
| Sneakers | 28% |
| Electronics | 50% |
| Sports Equipment | 15% |
| Sunglasses | 24% |
| Watch | 22% |
Purchased online within the last 6 months | |
| Music | 38% |
| Movie/DVD | 37% |
| Booked travel* | 30% |
| Gourmet food/drinks | 8% |
| Beer/wine/liquor | 5% |
| *(hotel, car rental, air or cruise) | |
Leisure Activities in the past 6 months | |
| Travel by plane | 33% |
| Purchase Alcohol | 36% |
| Seen movie at a theater | 57% |
| Read a book | 81% |
| Played video games | 46% |
| Attended a concert | 23% |
| Snowboarded | 4% |
| Hiked/Backpacked | 15% |
